Hello there!
Over the last few months, we have been contemplating an upgrade to our
current logo (see above) which was initially designed in 2007 over a
cup of coffee, on a MacBook. It was good enough to help us launch
DeskAway. Though, recently, we have felt that it does not adequately
convey the brand. Hence, we are upgrading our logo on August 1, 2010
and this is a private preview for our existing users and friends.
We
wanted to design a simple logo with a very simple idea - to convey a
feeling of freedom, happiness and a zen-like state, when you are in
control of your work from anywhere i.e. away from your desk.
After working with a designer for over a month, we are proud to have
zeroed in on what is to become the new identity for DeskAway:
This is our base logo that will be launched on August 1st, 2010.
Our idea goes one step further. We have also thought of a 'holo' concept - an
identity that is not static but that which will grow and change with
time. A dynamic, fresh and adaptable identity. A holistic vision of
the idea of the 'desk' being always with you wherever you are, so you
are in control of your work from anywhere.
These holo examples are just samples.
We will be unveiling this new identity across all areas: the website, application, affiliate banners etc. on August 1, 2010. I would appreciate it if you could keep this information confidential until this date. We will be making an announcement including a "designer's thought process" on our blog: http://www.deskaway.com/blog/
Thank you and stay tuned :-)
Best Regards,
Sahil Parikh
Founder & CEO, DeskAway
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